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Does Sound Affect Taste?

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Ever wonder why "airplane food" invariably tastes bland? This clip from The Nature of Things offers us an answer:

When you sit back and think about it, our brain only has so much attention to redirect to our different senses to interpret what is going on in our environment. If our hearing takes more processing power to make sense of chaotic noise, it may well steal from out sense of taste.

Here is a another example we can all appreciate. When driving, have you ever turned down the music in the car while you visually hunt for an address? Turning down the radio isn't helping your vision. But, less noise for your brain to process frees up your attention to pick out hard to see house numbers.

Do you have any situations like these you want to share?
To hear what you’ve been missing, call the Polo Park Hearing Centre Monday to Friday between 9 a.m. and 5:30 p.m. and Saturday between 10 a.m. and 2 p.m. (204) 788-1083